Einstein Analytics is the Salesforce product that adds tremendous value to your business in terms of anticipating next opportunities, exceeding client needs, creating predictive journeys, and personalizing experiences. We love this platform because it makes it easy to centralize all of the additional resources a business may need, like intelligent market monitors that analyze the billions of external data signals that can transform your current CRM.
What's inside this article:
- Einstein Analytics Adds Value
- Anticipate Next Opportunities With AI
- Einstein Helps You Exceed Client Needs
- Create Predictive Journeys With Einstein Analytics
- Einstein Helps Personalize Experiences
- Why Einstein and No Other?
Einstein Analytics Uses Top AI Technology
Einstein Analytics is the AI platform from Salesforce that provides unique data insights and visualizations to sales teams. Its features include Einstein Discovery, Einstein Language, and Einstein Vision which use machine learning, natural language processing, and computer vision to power its results. A lot has been written about Einstein Analytics and now we're focusing on the exact value it can bring to your business.
AI Can Process Billions of Data Signals
AI is a powerful technology that's showing up in every part of our lives. It's the building block that runs Einstein and other digital tools that can process billions of data signals. These are tasks that no sales team could do alone without some machine assistance. We bring this up now because AI is at the core of what makes Einstein Analytics so valuable to business teams. It's worth establishing its capabilities before moving onto the value of the exact platform.
Start With a Familiar Use Case
Depending on your department and which KPI matter most to your business, Einstein Analytics will have varying capabilities most relevant to you. Consider a marketing team most interested in conversion rates. With Einstein for Marketing, the challenge of high unsubscribe rates and low engagement to emails is remedied with Send-Time Optimization that can predict the best time to engage with a customer. This is done through training data that learns from your historic records of client information and previous engagements.
Einstein Analytics Helps Predict and Communicate
As mentioned, Einstein is a digital platform that helps sales teams accomplish more. Its intelligent features can help build custom predictive models or help decide the best language for client communication. These tools help make sense of the past while giving insights into the future. For a full understanding of where your business stands, consider adding a digital tool with pipeline situational awareness to the Einstein platform.
Einstein Analytics Adds Value
And all of this brings us to exactly what makes Einstein Analytics a valuable investment for any business. We've isolated the top reasons, listed them below, and then go into all of the relevant details. Keep in mind that Salesforce is a massive CRM with many other solutions beyond Einstein. It also allows seamless integrations of select digital tools that do even more for sales teams.
- Anticipate next opportunities.
- Exceed customer needs.
- Create predictive journeys.
- Personalize experiences.