Salesforce AI can help businesses activate automation, learn from intelligent insights, and better engage with clients. For sales teams looking towards the future of work, consider using intelligent market monitors that maximize CRM investments.
What's inside this article:
- Improve Through Automation, Insights, and Engagement
- Salesforce AI Works for Every Department
- Small Businesses Get More Done With Salesforce AI
- Intelligently Fuel Efficient Growth
- Salesforce AI Does More
Salesforce AI Powers Einstein Analytics
Einstein Analytics is the range of digital tools powered by Salesforce AI. Its features are intended to offer intelligent insights through machine learning, natural language processing, and computer vision. Salesforce has dedicated valuable resources to developing these tools, which signals AI as the future of work. In addition to in-house features, Salesforce allows for external tools to be added into their dashboard for the maximum benefit of AI capabilities.
Improve Through Automation, Insights, and Engagement
There are three main accomplishments of what Salesforce AI can do for a business. These are areas in which AI can improve a business's current practices. Through automation, insights, and engagement, Salesforce AI can best equip businesses for intelligent work. When teams have the right tools available, they can perform their best work.
#1: Reimage Work With Automation
Automation is a basic way to implement AI into current workflows. If a business is just starting to use Salesforce AI, consider beginning with an examination of what tasks and procedures could be reimagined with automated processes. Take a close look at the sales team—salespeople are regularly tied to finishing repetitive data-entry tasks that steal hours from the week. Instead, that responsibility could be automated to allow salespeople to focus on high-value assignments like developing positive client relationships.
Machine Learning Can Identify Automation Opportunities
One of the best Salesforce AI features for automation is Einstein Next Best Action. Using machine learning technology, businesses can easily use past data to predict future outcomes. This includes the option to activate automation processes that Einstein can identify after learning more from the data. As mentioned, sales teams are poised to benefit from automated practices and Salesforce makes it easy to plug in additional digital tools that can elevate the sales process.
#2: Receive Intelligent Insights at the Right Time
Salesforce AI was made to give the smartest insights to business teams at the exact moment they need it. Many of Einstein's features use machine learning to make sense of past data and use it to make recommendations in the moment and predictions about what may happen next. For a deeper look at the intelligent tools available to Salesforce customers, check out this list of the most important AI features on Einstein.
Building Custom AI Models Isn't Difficult
One of the most valuable tools is the Einstein Prediction Builder. This is where Salesforce AI delivers on everything it promises. A team can use this feature to make sense of past data by building custom AI models in a matter of clicks instead of coding for hours. Specifically for sales teams, models can be built to predict the propensity to buy or the likelihood of a zip code having business opportunities.
#3: Engagement Starts With The Right Tools
The final major accomplishment of what Salesforce AI can do for a business is how it helps engage both employees and clients. It's shown again and again that when teams have the best tools, they perform their best work. That's why when salespeople have simple digital sales playbooks built upon billions of external signals, they can achieve their most informed selling. Likewise, when teams can work from a clearly defined set of target accounts in net new markets, clients are getting tailored made information that best suits their needs.
Natural Language Processing Helps Build Relationships
Two of the best features for engaging others are Einstein Language and Einstein Bots. Both are powered by natural language processing to unlock the underlying intent of messages and accurately convey a company's communications. AI will never replace the authenticity of human interactions, but it can act as another digital tool to help us build these relationships.
Salesforce AI Works for Every Department
How else can Salesforce AI work for a business? Here's a breakdown by the specific departments within an organization. From marketing to finance, there are intelligent features that can improve the work experience for teams. Learn more about the technology that powers these tools in the Total Guide to Salesforce AI.