One of the easiest ways to bring AI into your business is through your current CRM—think of how simple it is to add Einstein to your Salesforce Analytics dashboard. Intelligent market monitors are another way to quickly and efficiently add AI to the sales process.
What's inside this article:
- Using AI Is Easier Than You Think
- Start With Conversations About AI
- Learn What Features Are Powered By AI
- The Benefits of AI Are Valuable
- Don't Forget About Seamless Integrations
Using AI Is Easier Than You Think
From auto-fill texts to self-driving cars, we've all come across AI at some point. But how does it affect salespeople or the day to day of work? Bringing AI into your business is probably easier than you think if you haven't already done so. And if you're a Salesforce Einstein user, you're on your way to maximizing your AI investment.
Salesforce Einstein Brings in AI
Einstein is the Salesforce product that brings AI into your business. Its features include Einstein Discovery, Einstein Language, and Einstein Vision. Each is powered by different fields of AI, including machine learning, natural language processing, and computer vision. We're so excited about Einstein because of the immense value it offers businesses and because it allows for seamless integrations of additional digital tools that can transform CRMs into digital sales machines.
Salesforce Analytics Is Dedicated to Business
What makes Salesforce Einstein stand out? Namely, its use of AI and its incredible ease. Salesforce is routinely listed as one of the best CRM software and for good reason. Einstein is the dedicated platform to AI technologies specifically for businesses wanting to take advantage of its data processing capabilities.
Start With Conversations About AI
The simple steps to bringing AI into your business starts with having team conversations. Specifically for sales teams, this is a critical point to consider the needs of salespeople. When they have the best resources and tools, they can perform their best work.
Identify Problems That AI Can Solve
In these initial conversations, focus on identifying the problems you'd like to solve with AI. Maybe there are points in the sales process that can be streamlined or maybe salespeople need help sorting through overwhelming amounts of client information to make accurate sales predictions. By taking a step back to overview the operation, you see where AI may best fit for the team. Adding additional AI tools straight into your CRM is a simple solution that likely applies to many businesses.
Remember These Tools Can Help Salespeople
Again, center these exploratory conversations on the salespeople who will likely interact and benefit most from AI. Specifically looking at Einstein, its features are made to help salespeople accomplish their best work. They can close more deals as Einstein automates the busy work that usually steals hours from the week. Salesforce boasts about increased win rates by prioritizing leads and opportunities most likely to convert—plus, with an intelligent market monitor external buying signals are never missed.
Learn What Features Are Powered by AI
Once AI solutions are on the table, take a deeper dive into its features. What exactly can they do? And how do they work? We've broken down the three major fields of AI to learn more about how they work and why they power such useful tools for sales teams.
Salesforce Einstein Uses Machine Learning
Machine learning quickly comes up in conversations about AI. Focusing on Salesforce Analytics, it powers features such as Einstein Discovery, Einstein Prediction Builder, and Einstein Next Best Action. The more you use these tools, the more intelligent they get about your preferences and recommendations. Active learning features like this is what sets AI apart from other digital tools.
Find the Right Words With Natural Language Processing
When it comes to AI that talks, natural language processing is what makes it work. Again looking at Salesforce Analytics, natural language processing is what makes Einstein Language and Einstein Bots so helpful in communicating with clients. Sales teams can perfect their client communication and with external AI tools that plugin directly into the Salesforce dashboard, they can also stay up to date on relevant client topics and concerns. Now salespeople can know exactly what to say and how to say it.