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The disjointed approach from an overcrowded tech stack causes significant problems when it comes to the experiences delivered to customers.B2B buyers today expect easy, informed, and personalized digital experiences. To deliver on such a customer journey, revenue teams must be unified and fully symbiotic, otherwise, customers will feel the fragmentation and fail to receive a personalized experience that anticipates and delivers on their needs at the right moment. With that being said, let’s explore what the ideal solution might look like.
The Optimal Approach for B2B Leaders
In a Gartner report exploring what the B2B sales landscape will look like in 2025, a model for the future of sales was outlined. Keep in mind, when we speak of a model in this sense, we mean one that applies to the entire revenue team or anyone involved in delivering the buyer experience. The idea of this model involves fully transitioning to a buyer-centric orientation through an organization’s people, processes, and technology. Three key capabilities are required: hyper-automation, digital scalability, and artificial intelligence, as seen below.
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The Gartner graphic shown above is indicative of Aptivio’s product. Each of the three key capabilities outlined represents essential elements of our offering. With hyper-automation, we help organizations automate the mundane tasks that often produce little results, particularly with prospecting. Aptivio’s buyer intent data spans across all buyer stages, and buyer intent signals are produced through a continuous cycle that determines lead fit, access, demand, timing, engagement, and risk. Our 150+ signals are driven by our AI-powered buyer intent data coverage that monitors external data points in real-time. From the digital scalability perspective, this relates mostly to the AI nature of our product that makes it easier for users to execute digital-first initiatives. Our buyer intent data and signals are also used to produce real-time action card recommendations, making it easier for users to follow through on digital-first engagement. Lastly, we are, of course, a buyer intent AI system. Our product is particularly unique and disruptive in the buyer intent space, which has struggled to combine buyer intent data with AI technology.
But as we mentioned before, the future of sales lies in the ability to execute a single operational approach, which is where connectors and plug-ins come in. Let’s take a deeper dive into how Aptivio leverages these to create intelligent orchestration.
Aptivio as the Future of B2B Sales
The Gartner graphic shown above is indicative of Aptivio’s product. Each of the three key capabilities outlined represents essential elements of our offering. With hyper-automation, we help organizations automate the mundane tasks that often produce little results, particularly with prospecting. Aptivio’s buyer intent data spans across all buyer stages, and buyer intent signals are produced through a continuous cycle that determines lead fit, access, demand, timing, engagement, and risk. Our 150+ signals are driven by our AI-powered buyer intent data coverage that monitors external data points in real-time. From the digital scalability perspective, this relates mostly to the AI nature of our product that makes it easier for users to execute digital-first initiatives. Our buyer intent data and signals are also used to produce real-time action card recommendations, making it easier for users to follow through on digital-first engagement. Lastly, we are, of course, a buyer intent AI system. Our product is particularly unique and disruptive in the buyer intent space, which has struggled to combine buyer intent data with AI technology.
But as we mentioned before, the future of sales lies in the ability to execute a single operational approach, which is where connectors and plug-ins come in. Let’s take a deeper dive into how Aptivio leverages these to create intelligent orchestration.
The Aptivio product has many connectors that are available for use on-demand, such as the examples you will see below. We also have the capability to build custom connectors in just about a week’s time. Here are some examples of connectors we use for various functions:
CRM’s: HubSpot, Salesforce, Dynamics 365
Sales Engagement: Salesloft, Outreach.io
Marketing: Marketo, Skylead, Zopto
Digital Advertising: LinkedIn Ads, Facebook Ads, Google Ads, Influ2
The Value of our Connectors & Plug-ins
One of the biggest value drivers of our connectors and plug-ins is that they boost existing tech stacks. Aptivio is not just another tool to add on top of the clustered stack, we specifically designed our product to avoid this repeated problem and easily integrate it into the existing stack. The cycle of intelligent workflows, mentioned above, that our connectors enable produces a frictionless user experience. As our connectors plug into existing workflowsand boost utilization, continuous learning is facilitated through our AI system that grows smarter with increased usage. Lastly, our AI platform notably improves stack performance with its ability to generate and handle data. Aptivio can enrich and supplement existing data sets, as well as use, said data to fuel its system and draw greater insights.
As discussed before, a single operational approach is essential to reach and convert B2B customers today. The Aptivio product, though its daily users are often sellers and marketers, is built for the entire revenue team. We provide complete orchestration at all levels of the tech stack to optimize the actions and functions of your revenue team. Our product uses connectors to serve as a unifying source for B2B revenue teams as we merge the various tools used by different teams to an enable a cohesive approach.
In the graphic above, you can see how our buyer intent data, signals, action cards, and contextual plug-ins all come together. Through integration into existing workflows, Aptivio can deliver real-time action recommendations. Any sophisticated AI or buyer intent system should be able to generate “actionable” insights, however, for recommendations or insights to be truly actionable, it’s essential to be plugged into the workflow of end-users. Most vendors fall short in this regard, as they don’t utilize a developed network of connectors and therefore aren’t plugged into the flow of end-users. The result is insights that, despite their relevance, aren’t delivered at the right time or therefore, aren’t actionable. That’s where Aptivio’s connectors are so vital, especially combined with our extensive buyer intent data coverage and signals that are fueled by an AI system that produces insights instantaneously.
Lastly, as our connectors bring revenue team functions together, leaders will find it easier to track performance and key metrics. For example, marketers constantly struggle to prove actions that led to conversion. But with Aptivio, there’s a full narrative of activity and engagement with each prospect across all connected tools. Say a marketer executed a successful LinkedIn outreach to a prospect, then by way of our connectors, the activity would be attached to the buyer narrative along with any other notable engagement. Aptivio can serve as a kind of one-stop-shop for engagement, lead nurturing, and conversion activity while also helping to improve on each front.
If you’re interested in learning more about how Aptivio creates intelligent orchestration, take a look at our product page, or if you’d like to start seeing us in action, sign-up free today.
