Frankly, many market research tools either don’t hit all these points or do so in a mediocre fashion. Much of the information available is either too ambiguous to verify, too scattered to provide focus, or too generic to be helpful for a strategy. Keep these three key factors in mind when planning your market research, as the methods and tools you use will determine the quality of your data.

Selecting your research methods wisely sets you up for success. Tools like Aptivio provide the accurate, targeted, actionable data to guide market success; by leveraging powerful AI engines, Aptivio can help you both see the big picture and zoom in on your specific market segments. You can watch what’s happening in your market, how you (and your competitors) are performing, and even draw insights from your data by mapping unique patterns.

A go-to-market (GTM) strategy is a plan for debuting something to potential customers, whether that “something” is a new product/service, brand identity, or a new business altogether. Your actual GTM strategy will involve a lot of details, but the core of the strategy should be easy to share with everyone—including teammates, leadership, stakeholders, and business partners.

The challenges of explaining a GTM strategy are the same as getting the data to create one in the first place; if your GTM strategy isn’t data-informed, targeted, and responsive to the market, it will be difficult to explain to others—and it likely won’t generate success. That said, summarizing something as intricate as a GTM strategy can be difficult, especially with all the components that go into making one work. Translating data trends into words is especially difficult—which is why in many cases, it’s best to let the data speak for itself.

Solutions like Aptivio are created with this pain point in mind, making it easier for you to share buyer signals with key personnel. And because Aptivio also provides connections to future opportunities, you’re able to provide discussion points for future sales, making marketing meetings that much more productive and insightful.