A market entry strategy acts as a roadmap for introducing a product or service to the market. It should synthesize your product’s value proposition, your market research, and your brand strategies into a single point of execution. To do this plan effectively, a market entry strategy should ensure that you:

Having a good market entry strategy ensures that all the market research and planning you’ve done up to this point is effectively utilized. Your market entry is the point where your product, market research, and execution all come together; it is the lynchpin of your GTM plan. Even if you have a great product, collect accurate market research, and have great marketing strategies, all that hard work might get wasted if your market entry doesn’t clearly connect those three components. 

Yes and no. Both create plans around introducing a product or service to a market, but your market entry strategy is nested inside of the larger go-to-market (GTM) strategy. Another way to think about it is that your GTM strategy covers everything that happens before, during, and after your market entry strategy.

A market entry framework gives you a strategic template for introducing new products or services into your market(s). While some factors will change depending on the specific product or service your company offers, it’s good to develop a general method that your brand consistently uses.

As many businesses know, releasing a new product is far more complex than dropping it on the street and saying “come get it!” Market entry addresses all the crucial questions for introducing your product or service, which include:

With that, some components a market entry framework needs to answer these questions include:

There is no universal answer to this question—but, there is a universal method to getting that answer: data collection. And when you’re gathering research for market entry strategies, it’s critical that the information you get is accurate, specific, and something you can draw insights from. Market data isn’t helpful to your market entry if it’s too generic, doesn’t point you in the right direction, or doesn’t point you in any direction at all.I

f you’re now wondering what tools can provide that sort of data to you, there is a universal answer to that question: Aptivio. Our solution uses AI-powered collection to not only comb massive amounts of real-time customer data, but help you draw patterns from data to help you get a step ahead of the competition (and even the market). With Aptivio, our clients have the power to do research that actually supports their GTM plans—but more importantly, the patterns we help them draw from that data also drive future innovations and sales prospects. On top of that, Aptivio helps align marketing and sales teams: everyone can drink from the same well of data when making decisions for their respective roles.

We could say more, but the product speaks for itself. Get your free Market Snapshot today and see what opportunities await you with the right data in your hands.