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Whether you’re launching a new product or service—or developing your organization’s larger marketing strategy—having a solid go-to-market (GTM) plan is vital. And whether it’s your first proverbial rodeo or you have experience with GTM strategy, a go-to-market strategy template helps to ensure that you’re giving yourself the greatest chance of success possible.
In this article, we’re going to provide you with a quick overview of all things GTM—from the must-have components to some best practices for presenting your plan to stakeholders.